Jejak
Mobile App
Aug 2020
Jejak is an application that focused on assisting users in finding credible tourist attractions and creating their itinerary quickly and easily. This application is made based on the big theme given by the competition organizer, Preserving Indonesian Culture. Our team realized that traveling to tourist attractions in Indonesia can be a medium of knowing and preserving culture in Indonesia.
Awards - Recieved 1st place for UI/UX Design Competition at IT Festival, University of Sumatera Utara, Medan, Indonesia.
Team
Stevany
Chelsy Lifardy
George Matthew Limongan
Role - UI/UX Designer
Main contributed in ideation, user research, user interface design, prototyping, and usability test.
Background
There are many beautiful and unique tourist attractions in Indonesia. Unfortunately, more Indonesians are choosing to spend their vacation time traveling abroad. Based on news released by Bisnis.com, Indonesians who prefer to travel abroad in 2019 are estimated to have reached 10 million people, which is the highest record in history.
Recorded that there are more than 962 tourist attractions in Indonesia that have been equipped with their own unique beauties. However, not many Indonesians have had the opportunity to enjoy these tourist attractions. In fact, tourist attractions are Indonesian culture that should not be abandoned but have to be preserved.
Design Process
User-Centered Design
Understand Context of Use
Define our Target
Online Survey
We conducted an online survey with 100 participants according to the target user by providing several open ended questions in January 2020. From the survey, we obtained the following results:
Specify User Requirements
Persona
Next, we created a persona that represent users who will use our application.
How Might We
How to facilitate the Indonesian traveler in making domestic travel preparations faster and easier?
Hypothesis
Our team believes that by including elements of a real human itinerary with the concept of "sharing" can increase trust for the users. So, the itinerary creation process will be faster and easier by copying the itinerary for users who share their itinerary.
Design Solution
Problem Solution Mapping
Prioritization
We prioritize making 6 main features first : itinerary maker, holiday destination review, share travel moment, general info, withdraw points, and checkpoint.
Low Fidelity Design
High Fidelity Design
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01 Home
On the home page, users can see recommendations for travel cities and itineraries that other users have shared.
Itinerary recommendations are presented in card form. This card contains the information about the duration and total money spent while on vacation. In addition, to add human touch, there are reviews from people who have copied or used the user's itinerary recommendation.
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02 Location
Exploration of tourist attractions based on an area. Users can get information and reviews related to the tourist attractions.
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03 Shared Itineraries
On this page, users can see the complete itinerary of other users. Users can also add a specific tourist attraction to their itinerary. The itinerary can be completely copied as an initial reference and modified later.
04 Create Itinerary
There are two main ways to create an itinerary. First, copying the whole itinerary of other users and modifying it. Second, adding some specific tourist attractions into your own itinerary. Then by using the auto generate feature on the button "Create Itinerary", Jejak will help users arrange the itinerary automatically based on the estimated time and location. Estimation can be more accurate by looking at the itinerary information of other users that has been shared before. Users certainly can modify the itinerary that was copied or generated.
05 Share Travel Journey
Users can share their travel journey based on the itinerary that have been made. The more users share their experiences, the more motivated and inspired other users will be to visit these tourist attractions. In addition, by sharing their complete and credible travel moment, users can collect points that can be redeemed for vouchers (hotel, transportation, food, etc).
06 Profile
The profile page shows travel journeys that have been shared and checkpoints for cities in Indonesia that have been visited. This checkpoint is also expected to motivate users to visit cities that have never been visited before. The points that have been collected can be seen on the profile page.
07 Withdraw Points & Inbox
Points that have been collected by users can be redeemed for vouchers such as hotel vouchers, vehicle rentals, food, and others. This point exchange is expected to motivate users to travel again.
The inbox page will provide reminder notifications for items that need to be brought before traveling, information on points received, and other important information.
Moment of Appreciation
Even though 97% people don't know much about tourist attractions in Indonesia, 96% of people say they are interested in visiting tourist attractions in Indonesia if the prices and facilities are adequate.